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1 what are the implications of pizza hut's big price cuts for its brand image as stated pizza hut's brand image is neither fast food nor full-service. Marketing mix of pizza hut analyses the brand/company which covers 4ps (product, price, place, promotion) pizza hut marketing mix explains the business & marketing strategies of the brand it also consists of service mix (process, people, physical evidence. Domino's sizzle with pizza tracker in an attempt to gain a competitive edge on its competitors like papa johns and pizza hut nrfc is facing the decision of launching or not contadina fresh pizza study has shown that business viability is closely depending on brand penetration rate. Pizza hut was founded in 1958 by brothers dan and frank carney in their hometown of wichita, kansas when a friend suggested opening a pizza parlor.
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